Trade Fair Reporting

Cross-media press and public relations work ensures that your company, your brand or your products will become well-known in the market. The presence in the media also prepares your target groups for subsequent advertising messages. Trade fair presentations by companies therefore provide an ideal opportunity for particularly catchy and effective marketing. Moving images in TV, Internet or social media are supporting elements, excellent multipliers of your messages and content.

As a media company based in Berlin-Schmargendorf, blue planet tv benefits from the proximity to the exhibition center. Only a few minutes by car from the radio tower, the filmed raw material can be prepared, edited, dubbed and made available promptly at the location.

On the occasion of the International Tourism Exchange (ITB) from March 7 - 11, 2018, blue planet tv had put on a moderated special show of the format "Anixe auf Reisen" for the private channel Anixe for the first time. In around 25 minutes of broadcasting, the presenter Beate Hoffbauer undertook a "media world trip", so to speak, with stops in Tenerife, Barbados, Jamaica, South Africa, China and South Korea. Johannes Westerkamp acted as reporter.

The program "Anixe auf Reisen - ITB 2018" was packed with travel reports, interviews and impressions from the various trade show appearances. One thing is certain: Due to the positive response, this format was produced again in 2019 and, after a four-year Covid break, also in 2023 with no less than two special broadcasts for various TV stations. Below is a short excerpt from the pilot program about the Chinese province of Shaanxi.